ABOUT THE CHALLENGE
A chance to dream – Sudha’s story
“We never had rice to eat,” Sudha says. The resilient parents of Sudha nonetheless managed to educate their children. Her early education was not sufficient to get Sudha a job till she came to our Gurukul. After her stint at the Gurukul, where she learnt valuable life skills and employability skills, Sudha now has a job at InMobi. Sudha will now work in Bangalore, a city which has a lot of opportunities for her to build a career.
We have 100s of students like Sudha who are currently at our Gurukul. Support our students and participate in creating more such inspiring stories. Wondering how? Read on...
THE 21 DAY CHALLENGE
Research has shown that when you do something for 21 days, there is a good chance it will become a habit for life. New Year’s just around the corner. The/Nudge Foundation invites you to participate in the 21-day challenge wherein you make your New Year resolution come to life in 21 days while you and your supporters pledge money in favour of alleviating poverty for underprivileged youth. This is a chance for you to do something for yourself and for India’s poor youth.
Some challenges you could consider taking up for 21 days:
These are just a few ideas about the challenge that you can take up. You have the flexibility to take up any other challenge as part of your New Year Resolution.
Along with the challenge,we encourage you to set a goal to raise funds (say, Rs 1 lakh) through your own individual 21 day challenge campaign and pledge that support to The/Nudge.This money can be donated by you personally or by your friends and family who will support you through the challenge. You can start the challenge right away by clicking on "START A FUNDRAISER" on the top of the page. Let's nudge someone out of poverty, together!
WHAT’S IN IT FOR YOU?
You can complete a challenge that you enjoy, which will give you a life changing perspective. With the pledge, you join the fight against poverty. As a changemaker yourself, The/Nudge is the perfect organisation for you to join hands with in the fight against poverty.
WHAT’S IN IT FOR THE/NUDGE?
Your support will enable The/Nudge to ensure that economically disadvantaged youth like Sudha are able to undergo the Gurukul program and secure decent jobs that will sustain them for life.
In case of any queries, reach us at firstname.lastname@example.org
POVERTY IN INDIA
In India, 400+ million people live in extreme poverty. Noam Chomsky, the renowned intellectual, said in 2013 that India’s “misery and oppression are so striking, much worse than in any country I have seen. And it is so dramatic.”
Poverty is terrible, it demeans the self. It is a state of no hope. It is a condition of deep frustration and helplessness. Poverty saps the soul and leaves individuals at the mercies of the exigencies of life circumstances. Frequently, they are just one illness away from complete destitution.Today due to globalisation and the information revolution, one part of India is wealthy and affluent. It is for those of us who are benefiting from the new economy to take the responsibility of designing a poverty free India.
THE GROUND REALITY
In India, approximately 1 million people will be entering the job market every month over the next 15 years. Unfortunately, 25% of them come from underprivileged backgrounds who don’t have the basic hard skills for a job.
THE OPPORTUNITY FOR US
Our growing economy with a 400 million skill-deficit provides real opportunity for them to escape the cycle of poverty through gainful employment, but imparting hard skill training alone is proving to be insufficient.
WHAT WE DO
The/Nudge Foundation, a non-profit startup, is a collective initiative of some of India’s brightest entrepreneurs, leaders and change-makers coming together to tackle the greatest human development challenge of our times - poverty. The goal of the foundation is to bring 1 million people out of poverty.
Our flagship program, Gurukul, focuses on sustainable poverty alleviation by building a strong 360-degree life, learning and economic foundation that equips the youth to escape the cycle of poverty.
The/Nudge foundation is supported by Nandan Nilekani and Tata Trusts and boasts of an illustrious advisory board including Dr. Devi Shetty (Chairman and Founder, Narayana Health); Manish Sabharwal (Chairman, Teamlease); Kiran Karnik (ex-President, NASSCOM); Arun Seth (Ex-Chairman British Telecom & Alcatel Lucent); Hugo Barra (VP, Xiaomi); Dr. Pramath Sinha (Founding Dean, ISB); Naveen Tewari, (Founder & CEO InMobi); Vijay Shekhar Sharma (Founder Paytm & One97); Manish Dugar (CFO, Practo); Neeraj Arora (VP, WhatsApp); Ajit Rangnekar (ex-Dean, ISB); G Ananthapadmanabhan (CEO, Azim Premji Philanthropic Initiatives); and Maneesh Dhir (Ex-MD, Apple India).