Funds Raised


In India, 400+ million people live in extreme poverty. Noam Chomsky, the renowned intellectual, said in 2013 that India’s “misery and oppression are so striking, much worse than in any country I have seen. And it is so dramatic.”

Poverty is terrible, it demeans the self. It is a state of no hope. It is a condition of deep frustration and helplessness. Poverty saps the soul and leaves individuals at the mercies of the exigencies of life circumstances. Frequently, they are just one illness away from complete destitution.Today due to globalisation and the information revolution, one part of India is wealthy and affluent. It is for those of us who are benefiting from the new economy to take the responsibility of designing a poverty free India.


In India, approximately 1 million people will be entering the job market every month over the next 15 years. Unfortunately, 25% of them come from underprivileged backgrounds who don’t have the basic hard skills for a job. 

Description: problem photo.PNG


Our growing economy with a 400 million skill-deficit provides real opportunity for them to escape the cycle of poverty through gainful employment, but imparting hard skill training alone is proving to be insufficient.


The/Nudge Foundation, a non-profit startup, is a collective initiative of some of India’s brightest entrepreneurs, leaders and change-makers coming together to tackle the greatest human development challenge of our times - poverty. The goal of the foundation is to bring 1 million people out of poverty.

Our flagship program, Gurukul, focuses on sustainable poverty alleviation by building a strong 360-degree life, learning and economic foundation that equips the youth to escape the cycle of poverty.

The/Nudge foundation is supported by Nandan Nilekani and Tata Trusts and boasts of an illustrious advisory board including Dr. Devi Shetty (Chairman and Founder, Narayana Health); Manish Sabharwal (Chairman, Teamlease); Kiran Karnik (ex-President, NASSCOM); Arun Seth (Ex-Chairman British Telecom & Alcatel Lucent); Hugo Barra (VP, Xiaomi); Dr. Pramath Sinha (Founding Dean, ISB); Naveen Tewari, (Founder & CEO InMobi); Vijay Shekhar Sharma (Founder Paytm & One97); Manish Dugar (CFO, Practo); Neeraj Arora (VP, WhatsApp); Ajit Rangnekar (ex-Dean, ISB); G Ananthapadmanabhan (CEO, Azim Premji Philanthropic Initiatives); and Maneesh Dhir (Ex-MD, Apple India).